Turn your Mission Statement into an anthem

I'm not a football fan by any means, but the ability for 50,000 people to rally support and spur on 10 men to victory is compelling, let alone believe that they can do it.

Thinking a little smaller, remember The Hunt For Red Oktober ? That scene where the submarine crew break into song and the Russian anthem ? Here we have a business-like entity, workers heading in the same direction under the helm of one man and his management team but united and passionate under one banner.