Why Social BPM will sink as the Social Enterprise fire rises

The Grim Reaper is on the prowl again and this time his scythe is slicing through the misnomer formerly known as Social BPM. While I championed it a lot on Redux over the last couple of years it became apparent late on that the Social BPM 'phenomenon' was ill conceived and little more than social tools tagged onto BPMS. The promise of more connected and socialised business change didn't really take off and I blame BPM itself because it didn't know what to really do with it for one, and the fact that change must involve people in the first place means it's already a social event.