Apple came out on top today in a patent fight with Samsung. $1,049,000,000 on top. It doesn’t stop there, either. On September 20th, the two sides will meet again to talk about whether Samsung pays to license the patents that are deemed infringement or is banned from selling its infringing products.
Even more interesting was Samsung’s response, “Today’s verdict should not be viewed as a win for Apple, but as a loss for the American consumer. It will likely lead to fewer choices, less innovation and potentially higher prices.”
Was Samsung arguing that we’re all better off if everyone races to the bottom by matching design and features until only commodity markets remain? Did I get that right?
Apple leads the world in innovation. The iPod, iPhone, iPad, iMac, MacBook Air, AppleTV, and other products were the first of their kinds. Apple earned its place in the market by innovating in ways that people were willing to pay more for, not by copying anyone else’s great ideas.
If Samsung wants to be a great electronics manufacturer, it needs to put on its innovation hat and start creating things that are unique and valuable. It is a fast-changing landscape. Surely with their resources they can do better.