Just a couple of years back, the question in most organizations was, “What is our mobile strategy?” That was a relatively brief moment in our history where mobile was considered another way to reach people.
Things have changed dramatically in just a couple of years. The rise of the iPhone, then the iPad and other tablets (are there others?) and consumerization of IT is fulfilling the manifest destiny of mobile as the way people are going to consume content going forward, at work or at play.
Rather than have a mobile strategy, the enterprise of the future needs to consider mobile as the way to reach people and anything else to be the ‘other channel’. Let’s face it, with over 50% penetration of the smart phone market, the average person is now walking around with more power in their pocket than a PC prior to the year 2000.
Shrunken websites as the way to enable this? Forget it. You need to focus your development efforts on mobile and consider non-mobile as your ‘channel’.