Watching today’s Apple iPhone 5 event on the live streams across the web and the fever being generated by its fan-base is an infectious thing. You just can’t help being swept away by the passionate showmanship of the presentation, the slick handovers, the way the numbers are presented.
Whilst the iPhone 5 may be Apple’s worst kept secret to date it doesn’t detract from the fact that it will sell by the bucketload despite that all the facts, all the leaked shots have been seen well in advance.
And yet if you turn to your own industry, whether it be CRM, BPM, Telecomm, Data…you can’t help wondering why we can’t do the same.
It’s true we don’t all have the same fanboi fever for our products like Apple does and yet year on year the industry conferences dwindle in number because there is a distinct lack of passionate evangelism shown. Conference events have become another cog in the rather slow moving marketing machine; we turn up, we present via autocue, we go home. The closest we have to Tim Cook is Marc Benioff.
Business people are consumers, too. The same infectious enthusiasm works with us. We want to see a show and be stimulated as much as anyone. Maybe our passionless conferences and PowerPoints are a relic of the Industrial Age, but work doesn’t have to be dry or boring. Wow us.