Coke is teamed up with the latest 007 Bond film, Skyfall. They realize they need to get the public to be the stars to really get promotion going. So they’ve taken a page out of ImprovEverywhere‘s playbook. Marketers should take note of the ways ImprovEverywhere has stretched the limits of creativity and adopting the public to be the stars.
Before you click <play>, think for a moment…how much effort and cost did this really require? And it is has over 6 million hits and climbing. But can it reach the 24 million hits that RedBull got with the brilliant BMX rider, Danny MacAskill video ? Social media gives us all new ways to get the message out that aren’t about budget and are even more effective than old school advertisements and press releases.