If you follow where LinkedIn has been over the past year especially, this should come as no surprise. They’ve deftly made a turn from being the world’s resume database…something of considerable value…to a place of engagement where their Groups are bringing together professionals in conversations that would be very hard to find anywhere else.
LinkedIn is a an excellent filter in a world suffering from filter failure.
More than a database
Before we forget, LinkedIn has products that they sell to a marketplace. There would be no revenue to exceed without advertisements, subscriptions and services for talent acquisition. These are the bread and butter of their business but they don’t need to hype what they do as much as simply connect people and let the database do the talking. It is a perfect social model with more potential revenue per user than Facebook as it stands today (that could change).
They sit in an excellent position because they haven’t captured the world as a market yet but are on their way. As more users and countries adapt to online business, LinkedIn will be the logical choice for new resumes and professional connections. This will continue to expand subscriptions, as well as bring more advertisers and recruiters. It is the go-to platform for globalization of the workplace.
LinkedIn also stands to benefit from the disruption coming in education. With so many ways to learn and earn college credits, the ability for employers and recruiters to keep up with education relies on an internationalized system of credentialing. LinkedIn stands alone as the place to track education internationally as a trusted database of what we say we know and what is officially recorded.
With innovators like Coursera offering online courses for credit for under $200, this is going to be very, very important.
If this sounds bullish on LinkedIn, it is. They are in a position to become a repository of marketing materials, a trusted filter for what to listen to, a place to choose conversation and the spot to showcase and find talent. We recommend you bet on blue and white.