Companies put a great deal of focus on goals and strategies and often less effort goes into the tactics and guidance for how work actually gets done. If you’ve seen the viral video for the Harlem Shake, it illustrates what most companies look like under their corporate covers.
Doing the Harlem Shake
Enjoy this short video (you may want some sound):
Doing your own thing
What makes the video so entertaining is that everyone is doing his or her own thing. Water cooler guy?…is that guy punching a giraffe? Some have great moves while others look like dancing isn’t really their ‘thing’. Just like the company logo, the beat is the only thing in common across the room full of people.
If the analogy works, its because companies haven’t figured out how to standardize the ‘simple moves’ that allow work to move efficiently from person from person and department to department. Like the crazy dancers, people are allowed to pick and choose how to do their work in the way that suits them but isn’t necessarily good for interaction and collaboration.
Now this doesn’t mean that everything must be prescribed like Gangnam Style (sorry, just couldn’t help it…it worked). There needs to be room for creativity but inside of a structure that allows the team to excel in a coordinated way. In business, we call it process management and it makes all of the difference in the world.
Some fun parodies of the Harlem Shake video: