Author Archives | Theo Priestley
Gold Rush

Cloudy with a chance of integration: The Great iPaaS Gold Rush is on

I was recently with a client who is looking for a new BPM solution and they have a very positive outlook towards Cloud. They love it, so much so that they weren’t interested in on-premise solutions. This represents a real shift in attitude, and the company is no slouch or tadpole in size either. And […]

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Copyright symbol

How safe is your intellectual property from theft?

The following is a guest post by Lilian Sohn. Most companies don’t give this topic the required attention. Start-up entrepreneurs and successful business leaders are often too caught up in their day-to-day tasks to take a step back and look at important, strategic decisions that could prove vital for their company, such as ways to […]

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Porsche 911 50 years

Porsche teaches us how to market: 50 years of the Porsche 911

The following is a guest post by Lilian Sohn. This year, Porsche is celebrating a special anniversary: 50 years of the Porsche 911, its first prestige car model launched back in 1963. And with this, the company is going out of its way to further promote the popular 911, creating contests on social media, giving […]

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Blindfolded-Businessman

Making a case for enterprise case management

Your processes are in a mess. You have no idea how much work actually comes into the organization. You want to invest in a Case Management tool but just don’t know where to begin. The vendors all pitch forward with suggestions and want a few coins for a decent licence sale so it makes sense […]

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Pulse%20top

LinkedIn acquires Pulse, kills Groups and becomes context king

LinkedIn confirmed it’s acquisition of the news reader app Pulse this week, a deal valued at approximately $90 million, 90% in the form of company stock and 10% in cash. While it’s not immediately clear where this will lead the Pulse team state “We’re still working together on the product you love, and will continue […]

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Woman whispering in man's ear

Don’t think like your customers, get them to think like you !

Predictive analytics is big business now. Hand in hand with Big Data they represent one of the only ways to get to know your consumer market and understand how they’ll behave under conditions, respond to marketing and react to incentives. But the problem with all of this is that it’s a constant cat and mouse chase, consumers are […]

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EvilTweet

The next tweet you make may cost you your future job

Once again, the pitfalls of using social media rears it’s head and someone pays the price. This time it’s not an internal department falling asleep at the wheel a la Burger King when it was hacked but something a little more worrying. Paris Brown is Britain’s first youth police and crime commissioner, a position she […]

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Facebook phone

Will we see a ‘Facebook Phone’ for the enterprise ?

So it’s expected that Facebook will unveil a not very well kept secret at their event today; a Facebook ‘phone’ manufactured by HTC with deeper integration with Google’s Android OS. What it promises is more ‘ambient alerts’ and an accelerated social life. All well and good for the consumer market but it presents its own […]

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hashtags

Why the #hashtag obsession will die out quickly now

So I had a quick Twitter convo this morning about hashtags with @smartco and @benjaminellis and it got me thinking about whether we really need them. #OnceUseful To me, hashtags were useful at the beginning of Twitter’s life, it was a way of tagging subjects and immediately track trending topics. Rightly so, both Ben (@benjaminellis) […]

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diptoe

Life is but a stream and the enterprise needs to dive in

Salesforce CEO Marc Benioff announced last week that Chatter will become the de-facto front end of Salesforce going forward. In a statement Benioff talked about the rise of how people are connecting and the use of platforms like Twitter and Facebook, all of which are based on streams of user activity. He then went on to […]

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Stuck in the Mud 2_PUB_68131_18-1

If you don’t embrace mobile your business will remain forever stuck

Here are some interesting numbers from a variety of sources. 70% of all mobile searches result in action within 1 hour. 70% of online searches result in action in one month. 61% of customers who visit a mobile unfriendly site are likely to go to a competitor’s site. 71% of smartphone users that see a captivating TV, […]

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Office Zen

Our work environment impacts our creativity

The following is a guest post by Lilian Sohn. With Content Marketing being the buzz word in 2013, online marketers are struggling more and more to come up with innovative and impressive ideas to promote their clients’ businesses online. Not only should the content be an original and interesting read to their audience, it should […]

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batman

To succeed in business you need to think like a superhero

I’m a bit of a comic book geek; I read them, collect them and chase the writer and artists to sign them. Everyone has a vice, that’s one of mine. But it got me thinking about how many lessons from comics could be translated into business life. Technology can be your superpower Look at how […]

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6

Are you ready for the Quantified Enterprise ?

In September I wrote an article about The Social Business Equation. In it I explained how trust and transparency will likely be the new currency in this connected age as consumers and corporates engage with each other on deeper levels than before. Living in a cynical world you’ll begin to question just why businesses are being […]

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privacy-banner

Do you really think you have a privacy right when you shop ?

This week a US Senator wrote to a tech firm which tracks and monitors consumers and asked them to change their practices. Euclid Analytics uses technology and data to help retailers build a consumer relationship by turning in-store behavior into insights and recommendations for improving marketing, merchandising, and operations. They do this by using the […]

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OLYMPUS DIGITAL CAMERA

Why you don’t need silos to scale a startup

My esteemed colleague here at SuccessfulWorkplace wrote a piece about using frameworks to help build business processes for startups when they begin to scale up operations. In the post Tom states that; To make the successful transition to the next stage of growth, companies need to formalize management, communications and processes. To a certain extent […]

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