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Businesswoman shouting at telephone. Image shot 2008. Exact date unknown.

It only takes seconds to lose a customer

Getting the right information on demand is an eternal problem of today’s knowledge workers, and will only grow. Lack of knowledge causes a delay in decision-making, and ultimately leads to bad decisions. This is the essence of the Two-Second Advantage, where a little knowledge in the correct context at the correct time is much more […]

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USAA

USAA knows something other companies don’t

I used a long drive to Northern California this week to catch up with my insurance company, USAA. I had a laundry list of things to cover from a birth to a death and from selling a motorcycle to buying a new car. These administrative changes can take a long time and involve being passed […]

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Woman whispering in man's ear

Don’t think like your customers, get them to think like you !

Predictive analytics is big business now. Hand in hand with Big Data they represent one of the only ways to get to know your consumer market and understand how they’ll behave under conditions, respond to marketing and react to incentives. But the problem with all of this is that it’s a constant cat and mouse chase, consumers are […]

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Great Shopping Experience

Operational excellence, meet customer intimacy

Most organizations continuously strive to achieve operational excellence, but they spend less effort understanding customer needs — and few marry these two sources of customer value effectively. While a focus on lowering costs, improving quality, and providing consistent, reliable service will continue to be important, I see a shift in the coming decade to combining […]

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Shopping woman on the phone

Stop relying on luck for a good shopping experience

The following is a guest post by Sean O’Shaughnessey. Recently, my daughter was in the market for a dress and her experience with the retail store was so positive, she became a fan. Her particular experience was due to a one-in-a-million, perfect store clerk with a photographic memory. Yet now, technology is capable of consistently reproducing […]

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Bisi Bele Hulianna

Bisi Bele Hulianna and process (hint: famous in Chennai)

One of the foundational keys to consistently achieve business  benefits – whether they are related to inward looking drivers (such as efficiency, costs,  etc.) or outward looking (such as customer orientation,  customer service quality,  customer satisfaction, etc.) is the process. So as evangelists of ‘process thinking’, we all believe strongly that getting the process right […]

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united_airlines_boeing_737_image_33vm

Putting the customer first is a win for everyone, as United Airlines proves

This guest post was contributed by Clare Jeeves. Airlines are usually at the mercy of our acid tongues when it all goes wrong and the flight is delayed. However it is a rare thing to read about when they get it right, and in United Airlines case when they go more than the extra mile […]

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Healthrow taxes upgrades

Wake up, London, it’s a competitive world

We live in an increasingly competitive world, but more importantly, we live in a world where quality information doesn’t demand a premium. Anyone with a browser can know the most competitive details about pricing. Imagine the surprise when the United rep asked for a credit card before she could apply upgrade coupons to a flight […]

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Journey

Customers are just part of the process, not the journey

Journey won 8 awards including Game Of The Year at the DICE conference this week, an accolade which was well deserved for a number of reasons. You control a solitary figure and guide it through a personal story, along the way meeting the occasional lone figure who is controlled by another over the net. But […]

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Standing Out

Delighting customers is the new black

Customer experience management is a very hot topic because so much is in flux at the same moment. Before recent times, we managed customers as demographic segments and used focus groups and segmented lists to design and deliver the best message at the best time based on a great deal of pre-planning. And we were […]

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Cloud integration

Salesforce extends the definition of CRM

Just today it was announced that Salesforce.com acquired the French content integration solution EntropySoft. First reported on VentureBeat, this story shows how CRM continues to be an expand from its initial boundaries as a way to manage one enterprise’s sales funnel and forecast. EntropySoft brings Salesforce.com an ability to normalize access to content repositories with […]

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SuccessfulWorkplaceBarCode

Just how clever are you?

Barcodes have been around for years, but something has changed. No longer are they lots of stripes but they are square and dotty and are called 2 Dimensional. There have been multiple competing formats and there are large companies trying to make their format the standard, with the inevitable lock-in. But there is a winner. The […]

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Meeting Your Customer

Meeting your customers where they are, anytime, anywhere

Many made predictions as 2013 kicked off, but one caught my eye. Forrester’s Nigel Fenwick called this new year the Year of Digital Business. As Fenwick points out, there has been a communications evolution that has many retailers scrambling to find ways to get closer to their customers with innovative new technology to beat the […]

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Mayan Calendar Sun Stone

The Mayans were only partially wrong

So we’ve survived the Mayan Apocalypse and a passion-filled election here in the U.S. only to face the “Fiscal Cliff”…will our troubles never end? New years are a chance for new starts so it would be great to start the year looking forward to something other than disaster. For us, there are many reasons to […]

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Tarot cards

What does Gartner forecast for 2013?

Gartner this week revealed its predictions for 2013 (and beyond). From their role at the intersection of technology and technology consumers, they have a relatively unique perspective on what’s coming next. Not too surprisingly, Gartner predicts that social, mobile, cloud and information are the Nexus of Forces that will drive change in the enterprise. You […]

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Golden State Warriors

Personal. Connected. Social

A recent blog talked about Generation C, also known as our time’s Digital Natives. These are the folks who wouldn’t think twice about trying out a new social platform or using a mobile device as their first choice when deciding where to go, what to buy, and what’s happening in their world. They are the leading […]

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