Successful Workplace

In case you missed 60 Minutes on CBS last night, there’s a new challenge to privacy that is coming faster than people realize and was made more urgent by the terror attack in Boston a month ago. The 60 Minutes piece started with the following: The ability of computers to recognize faces has gotten a […]

There are two things we can expect every morning when we wake up. The first is that the sun has returned from the other side of the world and the second is a queue of loyalty program emails waiting in our inboxes, screaming of discounts and one-day sales. According to The Colloquy 2011 Loyalty Census, the […]

Indoor mapping of consumer location is the latest arrow in the quiver of the retail marketer. When marketers know where things are happening, they can develop interesting patterns for where to put resources like people, signage and information technology. Geolocation also provides the remarkable ability to spot the patterns that predict what to expect from […]

Real-time marketing is all the rage, though as TIBCO Loyalty Lab’s David Rosen is quick to point out, brands really need to be focused on right time marketing. “The speed and reaction of marketing needs to be relevant when the consumer is discovering, shopping or sharing,” he said. Brands need to act with relevance and […]

A remarkable amount of change in the consumer world is ushering in a new definition of loyalty. What have long been static programs of points and plastic cards are becoming dynamic, individualized and much, much more engaging. Said another way, everything is changing…all at once. The old way of simple ledgers and confusing redemption schemes […]

The public wants both a seamless shopping experience across any retail channel (mobile, online, in store) and is happy to research online (AKA ‘webrooming’) and buy from a brick and mortar store. These were two of the strongest conclusions in the Seamless Retail Research released by Accenture on April 15th. This isn’t a shocker for […]

There’s nearly unanimous belief that email blasts and other one-way messages are becoming less and less effective. What’s less clear is how to manage the customer path to purchase with a serious of nudges. It all makes sense, right? We approach customers from a combination of directions and with a combination of messages, but where […]

Travel and other loyalty programs are going through challenging times. Programs that floated along for decades, blissfully counting up points based on spend, transactions, nights or miles are suddenly finding themselves in an increasingly mobile, connected world that allows for something more. The problem isn’t that traditional loyalty programs haven’t answered the call. The real […]

Going to market effectively these days, no matter what business you’re in, means relating to customers as individuals — even if there are millions of them. In a previous post, I described how U.K. retailer Tesco built detailed profiles of customers and then used these insights and a flexible supply chain to customize their products and […]

We’ve all heard the phrase, “Better to beg forgiveness than ask permission” used as an excuse to move forward without the official nod from the higher ups. While there are situations where that works well, marketing is increasingly not one of those scenarios. As the Internet matures and its users become more sophisticated, asking permission […]

The following is a guest post by Lilian Sohn. This year, Porsche is celebrating a special anniversary: 50 years of the Porsche 911, its first prestige car model launched back in 1963. And with this, the company is going out of its way to further promote the popular 911, creating contests on social media, giving […]

Why would you want your consumers buried in their iPhones, unaware of their surroundings, when you can have them staring at your product instead? Heineken announced recently that they are sponsoring events with typical DJ’s spinning the typical dance music but also with wirelessly connected beer bottles that become part of the show. The bottles […]

LinkedIn confirmed it’s acquisition of the news reader app Pulse this week, a deal valued at approximately $90 million, 90% in the form of company stock and 10% in cash. While it’s not immediately clear where this will lead the Pulse team state “We’re still working together on the product you love, and will continue […]

I’m a skeptic of gloom and doom, don’t get me wrong. I’ve heard everything said about the demise of Facebook and I’ve been their staunch defender for years now. But something is fundamentally changing, or maybe a few trends are showing up that lead me to believe Facebook is losing traction as a social media […]

Everyone wants to categorize and define the increasingly fast evolution of how businesses sell and their customers buy. Getting ahead of the trend is everyone’s goal, but we know intuitively that some will prosper and others will be in their shadow. The prosperous will turn their customers into fans. So many acronyms A recent post talked about […]

What if the biggest fans of your brand are able to step outside the shopping experience simply because they follow their passions? That’s exactly what The North Face offers to its customers when they give PeakPoints for every dollar spent—for sharing on social media like Facebook and participating in local sporting events like the San […]