Tag Archives: #mobile
Mobile marketing

Mobility brings a whole new level of loyalty

It’s starting to look like brands and retailers are finally starting to understand the mobile device. It’s about time. Since the dawn of the smartphone, the world has predicted that mobile technology would change the retail landscape. Instead, there’s been very slow progress and an unfulfilled prediction. But we’re turning a corner, and reports are […]

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Mary Meeker

Mary Meeker and why the US tech economy will continue to roll

Each time Kleiner Perkins’ Mary Meeker updates her web analysis, everyone listens. No surprise — her famously detailed decks are compelling enough to grab your attention and hold it for 100+ slides. Early on, she points out what I thought was the biggest takeaway from this round…that while the World economy stumbled a few years […]

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Next 20 years

Get a jump on the next twenty years of technology

After so many years in technology, I find it hard to see the newest trends as completely new. I’ve become a cynic about hype. Things have cycled so many times in my career that every new fad reminds me of  highly touted ‘movements’ like CORBA and artificial intelligence, and once-hot platforms like MySpace and AOL. […]

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Mannequin_with_jeans

Who needs Apple if everything is a mobile device?

In a story everyone could enjoy, Heineken announced the creation of special beer bottles that are connected devices. That story raises a great point…why should humans ‘carry’ a single mobile device when everything we come into contact with can be the point of interaction? If we think about it, the idea that our desktop, tablet, […]

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Stuck in the Mud 2_PUB_68131_18-1

If you don’t embrace mobile your business will remain forever stuck

Here are some interesting numbers from a variety of sources. 70% of all mobile searches result in action within 1 hour. 70% of online searches result in action in one month. 61% of customers who visit a mobile unfriendly site are likely to go to a competitor’s site. 71% of smartphone users that see a captivating TV, […]

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smartphones

Mobile technology is even changing the job landscape

We’ve heard the predictions of a mobile revolution but like many hype cycles, the changes come more slowly or catch up to the hype quietly. The use of mobile technology is at the point now where the hype is receding and the effects are here and strongly felt. A very good article in the Wall […]

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CloudCity

Google says ‘Welcome to Cloud City’

Google knows what it’s doing. The Chromebook Pixel represents a step towards a completely cloud-based future, so much so that I’m willing to bet that in the next 5 years it will usher in Cloud Cities; towns and communities where the entire population have fully embraced an always on, mobile and cloud based infrastructure. The […]

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13052775_m

5 Apps Your Employees Should Start Using Today

The following is a guest post. Countless apps are now available on the market – at least 300,000 have been developed over the past three years alone according to Source Digital Buzz.  In an increasingly mobile world, many modern workers use apps their smartphones or mobile devices for business purposes. This makes it easy for […]

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More Tesla Interiors

The automobile is dead, long live the auto-mobile

How many times have you stared at the features list of an Audi or BMW and played with their online configuration game trying to create the most expensive version ? Even trying to spec the sounds system and associated functions is mind-boggling I find it amusing and yet somewhat odd that the focus is on the […]

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Angry Birds

Rovio mixup creates Clever Birds and Angry Marketing

When Little Big Planet first came out on the PS3 I saw the immediate opportunity to build community worlds based on brands. Nobody I talked to saw it.  Who knew…because yesterday Rovio, the makers of the insanely addictive Angry Birds mobile games announced the creation of a new advertising division, The Advertising Partnership Team,  and will open its […]

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Mobile Dinosaur

Marketer, don’t be a mobile dinosaur

An article in today’s TechCrunch summed it up nicely: Twitter Study Shows Its Mobile-First Users Are Younger, More Engaged And Easier to Market To. If you don’t see what that means, repeat it to yourself again. There’s money in mobile-first The world is ultimately driven by economic models and Twitter is telling us that social interaction […]

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Tom Hanks in Big

Forrester peers into next 5 years with 15 predictions

Forrester analyst Brian Hopkins today blogged his Top 15 technology predictions for the next 5 years leading up to 2018. I didn’t find too many rolls of the dice. For many there will be no big surprises; Mobile (tops the class for disruption), Social, Cloud, Big Data but here Brian splits the pack down further […]

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Creating Plug 'n' Play Enterprise

Creating a plug ‘n’ play enterprise

In the last 12 months we’ve seen a big push from the new media marketers and enterprise social vendors towards promoting both the connected enterprise and the connected customer. Mobile and social paradigms are shaping the industry landscape at phenomenal pace and businesses are seriously struggling to keep up. But there’s a massive disconnect between […]

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Comedy-Tragedy-Masks

How should I feel about sentiment analysis?

Sentiment analysis is nothing new but is taking on urgency with the rise of mobile computing and the event enabled enterprise. What is sentiment analysis? Sentiment analysis is all about figuring out the attitude of someone speaking or writing. With so much being expressed through various social media across the Web, knowing the actual attitude […]

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Mickey Ward, Lewis Veader

Google learns a $15B lesson on mobile

Google hit the news last night for all the wrong reasons. Firstly when their printer inadvertently issued their Q3 results hours too early (when NASDAQ was still in session!). Secondly by issuing results that were well below expectations. But if you look behind the announcements you can see a more interesting trend. Mobile explosion Indeed, […]

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iPhone 5

Infuse, not garnish: Mobility is no longer a peripheral add-on.

It must have been around a decade ago when I first received a ‘text alert’ from a bank on my mobile phone. My bank had let me register my mobile phone number with them for this and once they activated it, I started receiving text alerts after every credit card transaction I made. Today, I […]

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