Successful Workplace

When we think of targeted and personalized ads, most people think of mobile and Web as the delivery mechanism. That will rapidly become less and less the limitation of digital marketing. Let me tell you why. Gartner’s Nexus of Forces spotlights the coming together of the biggest factors that affect technology in our time. Listening […]

In the age of the digitally connected customer, we’ve never had more opportunity to connected personally with customers and create ‘fans’. But where to make the big bets and how to learn to do this without breaking the current model? It takes a test market… As Brian Solis put it recently, there’s a new generation […]

We bought tickets to see Dave Matthews at the Hollywood Bowl last week. Evidently, that put us on the mailing list for the venue and resulted in an email asking us to buy Barbara Streisand tickets. While we respect her voice and success, we’re not Streisand concert goers. If we’re going to receive tickets for […]

My local Safeway isn’t what I would call a very modern store. And the employees are either high school kids bagging groceries and collecting carts or middle-aged cashiers, bakers and butchers. It was a big step forward a few years ago when I could sign for my credit card purchase on an electronic device.  I […]